About the programme

The economy and management of creative industries, as well as changes in cultural consumption, interact strongly with tourism, tourism practises, and destination development. Creativity plays a key role in many aspects of the tourism offer: creating tourist experiences, revitalizing existing products, enhancing creative and cultural assets, theming, and more. Public policies to support culture, creative industries, and creative territories contribute to the development of tourism (support for heritage and music festivals, etc.), the promotion of tourism offers (support for media and audiovisual industries), the desire to travel (support for language education, multiculturalism, etc.), economic stability (support for businesses, employment, etc.) and creativity and innovation itself (support for education, etc.). As a result, tourism strategies and creative tourism industries are becoming increasingly interconnected, leading to a hybridization of offers. In this new creative economy, tourism is even considered part of the evolving definition of the creative industries sector.

Cultural and creative tourism offers activities produced by the creative industries characteristic of a destination: arts, heritage, performing arts, cultural industries (cinema, music, video games, publishing, media), creative services such as design, taste industries such as fashion and gastronomy, leisure activities such as games and sports. These creative activities, which are sustainable because they are rooted in a local context, enable visitors to develop their creative potential through active participation, engaging experience, or even co-creation between locals and travellers. This represents the leading trend in an innovative tourism economy.

Our programme enables students to acquire the skills required to manage creative tourism. Students, managers, professionals in tourism or creative industries, entrepreneurs, you are all welcome. We are looking for passionate, committed, and entrepreneurial individuals who are ready to become key players in the tourism of tomorrow.

Graduate destinations 

Upon completion of the programme students will be qualified to take on a wide range of management roles in the sector, including management, production, strategy, marketing and communication. They will also be able to start their own business.

In the field of management and strategic development, graduates can hold positions such as director, entrepreneur, consultant, tourism development project manager or business developer. These roles involve team management, designing innovative strategies and creating new organisations or offers.

Finally, in the production of tourist offers and visitor services, roles include tourism product manager, package tour operator, guest relations manager, audience development manager, cultural mediation officer, and cultural or tourism event producer. These professionals design, organise, and implement offers tailored to the specificities of territories and the evolving behaviours of travellers.

In marketing, career opportunities are diverse: marketing director, brand manager, product manager, digital project manager, or partnerships and sponsorship manager. These roles aim to promote tourism offers, strengthen the reputation of organisations, and develop their appeal. In communications, graduates can become communications directors, event managers, press relations officers, brand content managers or social media managers. They are responsible for ensuring the visibility of organisations, managing their image and maintaining relations with the public.